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In order to correctly identify and directly communicate with a campaign’s target group, Clariness first defines the patient population. We do this by collecting and analyzing demographic data concerning patients, their relatives, patient organizations, physicians and caregivers. Once the patient population has been defined, we use our custom-built analysis tools to accurately determine which regions and sites will achieve the highest return on investment (ROI). Based on this analysis, Clariness develops a creative media plan using a custom-tailored mix of the following advertising channels:
By continuously monitoring the success of the campaign and by optimizing it quickly, the effectiveness of our media strategy is guaranteed. |