Savvy marketers monitor social platform usage to identify new targeting opportunities. Social media requires continual monitoring to take advantage rapidly-evolving adoption rates and preferences. Following the theme of rapid evolution, this post is focused on the potential of Snapchat for patient recruitment.
A new analysis of global protocol amendments by the Tufts Center for the Study of Drug Development concludes that most protocol amendments are needed to modify eligibility criteria and subject demographics.
Instagram is a visual social platform that is gaining traction in the clinical trial patient recruitment space, fueled by user base growth, advanced targeting and new ad formats.
With more than one billion users, the targeting possibilities of specific groups of people within Facebook also continue to expand. New features let marketers go beyond the basics of targeting ads based on location, age, gender, interest and behaviors to more advanced options.
Clinical trials are not representative of population diversity. Clinical research needs to fully reflect broader populations for many important reasons. With digital advertising, there is more opportunity than ever to zero in on specific populations for effective minority patient recruitment.
In this blog series, we turn our attention to some likely and unlikely sources of patients on social media platforms. We discuss new advertising channels that have the potential to positively impact global patient recruitment efforts.
Any clinical research professional will tell you there’s no silver bullet for ensuring clinical trial patient recruitment success. As with so many things, it takes a mix of operational elements and execution know-how.
As digital advertising specialists, getting the digital advertising mix right is essential to our job. This post focuses on one question we are continually asked when discussing the optimal channels for clinical trial patient recruitment. Although digital marketing solutions have rapidly evolved over our 10 year history, one lingering industry-wide perception believes…
Without question, the targeting abilities and agility of digital media outperforms traditional media. One area that most of us can use a refresher course on the best metrics for campaign performance management, especially ones specifically created for clinical trial patient recruitment. The amount of available metrics for tracking can overwhelm seasoned digital marketers.
Common media buying platforms for global clinical trials include Google (Adwords, GDN/Doubleclick), Bing Ads, Yahoo, AOL Advertising and Facebook ads. The act of digital media buying can seem intimidating, considering the proliferation of terms such as “programmatic buying,” and “retargeting,” or “CPC.”
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