Blog

January 13, 2016

Featured

Minority Patient Recruitment

Clinical trials are not representative of population diversity. Clinical research needs to fully reflect broader populations for many important reasons. With digital advertising, there is more opportunity than ever to zero in on specific populations for effective minority patient recruitment.

December 14, 2016

Henning Semat

Digital Advertising for Clinical Trial Patient Recruitment, Part 5

As digital advertising specialists, getting the digital advertising mix right is essential to our job. This post focuses on one question we are continually asked when discussing the optimal channels for clinical trial patient recruitment. Although digital marketing solutions have rapidly evolved over our 10 year history, one lingering industry-wide perception believes...

December 01, 2016

Henning Semat

Digital Advertising for Clinical Trial Patient Recruitment, Part 4

Without question, the targeting abilities and agility of digital media outperforms traditional media. One area that most of us can use a refresher course on the best metrics for campaign performance management, especially ones specifically created for clinical trial patient recruitment. The amount of available metrics for tracking can overwhelm seasoned digital marketers.

November 16, 2015

Henning Semat

Digital Advertising for Clinical Trial Patient Recruitment, Part 3

Common media buying platforms for global clinical trials include Google (Adwords, GDN/Doubleclick), Bing Ads, Yahoo, AOL Advertising and Facebook ads. The act of digital media buying can seem intimidating, considering the proliferation of terms such as “programmatic buying,” and “retargeting,” or “CPC.”

November 02, 2015

Henning Semat

Digital Advertising for Clinical Trial Patient Recruitment, Part 2

Messaging and content are so important to effective digital advertising. We could devote a series of white papers and seminars on this topic, but will stick to what we believe is most relevant to digital advertising for clinical trial patient recruitment. Before getting started, think about sources of important patient insights that can be used to build content.

October 19, 2015

Henning Semat

Digital Advertising for Clinical Trial Patient Recruitment

Many of us struggle to keep pace with the options offered by, and the ever-changing landscape of digital media. Our five-part blog series aims to de-mystify the digital advertising process by specifically focusing on how to optimize digital patient recruitment campaigns for clinical trials.

July 07, 2015

Michael Stadler

Focus on Digital Patient Recruitment

To kick-off our blog debut, it seems only appropriate to begin with our digital focus. I’m often asked why we specialize in online patient recruitment for clinical trials. Conventional wisdom has long suggested it takes a mix of outreach tactics to reach patients, which is the approach we chose in the early days of Clariness.