January 21, 2016
Facebook for Global Patient Recruitment
With more than one billion users, the targeting possibilities of specific groups of people within Facebook also continue to expand. New features let marketers go beyond the basics of targeting ads based on location, age, gender, interest and behaviors to more advanced options.
January 13, 2016
Minority Patient Recruitment
Clinical trials are not representative of population diversity. Clinical research needs to fully reflect broader populations for many important reasons. With digital advertising, there is more opportunity than ever to zero in on specific populations for effective minority patient recruitment.
January 05, 2016
Digital Media for Global Patient Recruitment
In this blog series, we turn our attention to some likely and unlikely sources of patients on social media platforms. We discuss new advertising channels that have the potential to positively impact global patient recruitment efforts.
December 22, 2015
Best Practices for Investigator Site Support
Any clinical research professional will tell you there’s no silver bullet for ensuring clinical trial patient recruitment success. As with so many things, it takes a mix of operational elements and execution know-how.
December 14, 2016
Digital Advertising for Clinical Trial Patient Recruitment, Part 5
As digital advertising specialists, getting the digital advertising mix right is essential to our job. This post focuses on one question we are continually asked when discussing the optimal channels for clinical trial patient recruitment. Although digital marketing solutions have rapidly evolved over our 10 year history, one lingering industry-wide perception believes...
December 01, 2016
Digital Advertising for Clinical Trial Patient Recruitment, Part 4
Without question, the targeting abilities and agility of digital media outperforms traditional media. One area that most of us can use a refresher course on the best metrics for campaign performance management, especially ones specifically created for clinical trial patient recruitment. The amount of available metrics for tracking can overwhelm seasoned digital marketers.
November 16, 2015
Digital Advertising for Clinical Trial Patient Recruitment, Part 3
Common media buying platforms for global clinical trials include Google (Adwords, GDN/Doubleclick), Bing Ads, Yahoo, AOL Advertising and Facebook ads. The act of digital media buying can seem intimidating, considering the proliferation of terms such as “programmatic buying,” and “retargeting,” or “CPC.”
November 02, 2015
Digital Advertising for Clinical Trial Patient Recruitment, Part 2
Messaging and content are so important to effective digital advertising. We could devote a series of white papers and seminars on this topic, but will stick to what we believe is most relevant to digital advertising for clinical trial patient recruitment. Before getting started, think about sources of important patient insights that can be used to build content.
October 19, 2015
Digital Advertising for Clinical Trial Patient Recruitment
Many of us struggle to keep pace with the options offered by, and the ever-changing landscape of digital media. Our five-part blog series aims to de-mystify the digital advertising process by specifically focusing on how to optimize digital patient recruitment campaigns for clinical trials.
October 06, 2015
Digital Trends Impacting Clinical Trial Patient Recruitment
As early adopters of digital patient outreach, we share perspectives on 10 digital health trends that are positively impacting clinical research, clinical trial patient recruitment and patient outcomes.