November 2, 2015 HENNING SEMAT

Digital Advertising for Clinical Trial Patient Recruitment, Part 2

Messaging and content are so important to effective digital advertising. We could devote a series of white papers and seminars on this topic, but will stick to what we believe is most relevant to digital advertising for clinical trial patient recruitment. Before getting started, think about sources of important patient insights that can be used to build content.

October 19, 2015 HENNING SEMAT

Digital Advertising for Clinical Trial Patient Recruitment

Many of us struggle to keep pace with the options offered by, and the ever-changing landscape of digital media. Our five-part blog series aims to de-mystify the digital advertising process by specifically focusing on how to optimize digital patient recruitment campaigns for clinical trials.

October 6, 2015 JENS STELLING

Digital Trends Impacting Clinical Trial Patient Recruitment

As early adopters of digital patient outreach, we share perspectives on 10 digital health trends that are positively impacting clinical research, clinical trial patient recruitment and patient outcomes.


Focus on Digital Patient Recruitment

To kick-off our blog debut, it seems only appropriate to begin with our digital focus. I’m often asked why we specialize in online patient recruitment for clinical trials. Conventional wisdom has long suggested it takes a mix of outreach tactics to reach patients, which is the approach we chose in the early days of Clariness.