Digital Advertising for Clinical Trial Patient Recruitment, Part 4

Henning Semat | December 1, 2016

Without question, the targeting abilities and agility of digital media outperforms traditional media. One area that most of us can use a refresher course on the best metrics for campaign performance management, especially ones specifically created for clinical trial patient recruitment. The amount of available metrics for tracking can overwhelm seasoned digital marketers.

Katherine CloningerDigital Advertising for Clinical Trial Patient Recruitment, Part 4

Digital Advertising for Clinical Trial Patient Recruitment, Part 2

Henning Semat | November 2, 2015

Messaging and content are so important to effective digital advertising. We could devote a series of white papers and seminars on this topic, but will stick to what we believe is most relevant to digital advertising for clinical trial patient recruitment. Before getting started, think about sources of important patient insights that can be used to build content.

Katherine CloningerDigital Advertising for Clinical Trial Patient Recruitment, Part 2

Digital Advertising for Clinical Trial Patient Recruitment

Henning Semat | October 19, 2015

Many of us struggle to keep pace with the options offered by, and the ever-changing landscape of digital media. Our five-part blog series aims to de-mystify the digital advertising process by specifically focusing on how to optimize digital patient recruitment campaigns for clinical trials.

Katherine CloningerDigital Advertising for Clinical Trial Patient Recruitment

Digital Trends Impacting Clinical Trial Patient Recruitment

JENS STELLING | October 6, 2015

As early adopters of digital patient outreach, we share perspectives on 10 digital health trends that are positively impacting clinical research, clinical trial patient recruitment and patient outcomes.

Katherine CloningerDigital Trends Impacting Clinical Trial Patient Recruitment