Facebook vs. Google for Clinical Trial Patient Recruitment

Facebook vs Google for clinical trial patient recruitment? While Facebook operates with the strength of a major broadcast network with more than a 1 billion users, Google remains as the world’s digital superpower by virtue of successful bundling of multiple leading web platforms together.

Digital Advertising for Clinical Trial Patient Recruitment, Part 2

Messaging and content are so important to effective digital advertising. We could devote a series of white papers and seminars on this topic, but will stick to what we believe is most relevant to digital advertising for clinical trial patient recruitment. Before getting started, think about sources of important patient insights that can be used to build content.