Facebook vs Google for clinical trial patient recruitment? While Facebook operates with the strength of a major broadcast network with more than a 1 billion users, Google remains as the world’s digital superpower by virtue of successful bundling of multiple leading web platforms together.
Tag: digital advertising
Without question, the targeting abilities and agility of digital media outperforms traditional media. One area that most of us can use a refresher course on the best metrics for campaign performance management, especially ones specifically created for clinical trial patient recruitment. The amount of available metrics for tracking can overwhelm seasoned digital marketers.