Digital Patient Recruitment for Cardiovascular Clinical Trials

Cardiovascular outcome studies present unique challenges by the sheer volume of patients involved in these studies alone. Recruitment costs can easily escalate into sky-high digits, if outreach channels, screening mechanisms and patient referrals are not properly managed.

Digital Advertising for Clinical Trial Patient Recruitment

Many of us struggle to keep pace with the options offered by, and the ever-changing landscape of digital media. Our five-part blog series aims to de-mystify the digital advertising process by specifically focusing on how to optimize digital patient recruitment campaigns for clinical trials.

Focus on Digital Patient Recruitment

To kick-off our blog debut, it seems only appropriate to begin with our digital focus. I’m often asked why we specialize in online patient recruitment for clinical trials. Conventional wisdom has long suggested it takes a mix of outreach tactics to reach patients, which is the approach we chose in the early days of Clariness.